Kita partnership lifts Rafid delivery riders 116% in Al Ahsa

Rafid, a third-party logistics provider in Al Ahsa, grew its delivery riders on Kita from 30 to 65 after launching the partnership in early 2024. The company says the data-driven collaboration improved operations and helped it become one of Kita’s top logistics partners in the region.

Why it matters: - The partnership shows how technology-backed logistics support can expand local delivery capacity and improve day-to-day execution. - Rafid’s rider growth from 30 to 65 on Kita points to higher throughput for a fast-growing delivery operation in Al Ahsa. - The result also highlights how operational guidance can help emerging logistics firms scale more sustainably.

What happened: - Rafid, a third-party logistics company in Al Ahsa, grew its delivery rider count on the Kita platform by more than 116%. - The number of active riders increased from 30 to 65. - Rafid was founded in January 2024. - Rafid started its partnership with Kita in February 2024. - Today, 65 of Rafid’s 70 riders work on Kita, equal to 93% of the company’s fleet.

The details: - Rafid initially faced uneven order volumes, underused rider capacity and a need to improve operational procedures. - Rafid worked closely with Kita’s partner management team on regular performance reviews, operational assessments and ongoing follow-ups. - The collaboration focused on identifying improvement opportunities and raising daily efficiency. - The partnership improved service quality and simplified internal processes. - The partnership also strengthened accountability across teams and built leadership and operational capabilities inside Rafid. - Rafid says the relationship helped the company make better data-based decisions and reinforce a culture of continuous improvement and sustainable performance. - The company was ranked among Kita’s top-performing logistics partners in Al Ahsa.

Between the lines: - Rafid’s growth suggests that logistics startups in Saudi Arabia can scale faster when platform support goes beyond order volume and into operations. - The example fits a broader shift in the Kingdom’s logistics sector toward tech-enabled partnerships and data-driven management. - Kita is using partner support as a way to deepen its network across logistics firms and retailers while improving performance across the ecosystem.

What's next: - Kita said it will keep expanding its network of logistics and retail partners across Saudi Arabia. - The company said it will continue providing technology, operational expertise and strategic support to help local businesses grow and compete. - Kita linked that effort to Saudi Arabia’s Vision 2030 goals.

The bottom line: - Rafid’s rider expansion is a concrete sign that operational support and data tools can unlock faster logistics growth than demand alone.