Risely Marketing expands AI search and Meta ad services

Plano-based Risely Marketing is adding AI Search Optimization, Google AI Overview optimization and paid Meta advertising as businesses adapt to new ways customers discover local services online. The move reflects a shift toward AI-powered search and social platforms that can influence leads before a traditional website visit.

Why it matters: - Local businesses are losing some discovery traffic to AI-generated answers and social platforms, so visibility now has to extend beyond traditional search results. - Risely Marketing is positioning its services around that shift, aiming to help companies reach customers earlier in the buying journey and turn that visibility into qualified leads.

What happened: - Plano, Texas-based Risely Marketing expanded its digital marketing offering to include dedicated AI Search Optimization, Google AI Overview optimization and paid Meta advertising. - The agency says the services are designed to help businesses stay visible across AI-powered search platforms, Facebook and Instagram. - Risely Marketing is the former Today's Local Media.

The details: - Risely Marketing says its work has generated more than $65 million in additional revenue for clients. - The agency says it has produced more than 2.55 million qualified leads. - Risely Marketing says it maintains a 93% client retention rate. - AI Search Optimization focuses on signals AI models use to identify trustworthy companies. - The service includes authoritative content, topical expertise, website structure, local SEO, review profiles and broader credibility signals. - Google AI Overview Optimization is aimed at increasing the chance that a business is referenced in Google's AI-generated summaries. - Paid Meta advertising campaigns on Facebook and Instagram are tailored to each client's goals and continuously optimized for lead quality and return on ad spend. - Risely Marketing also provides SEO, website design, reputation management, local SEO, content marketing and conversion rate optimization. - The agency focuses heavily on home service companies while serving businesses across the United States.

Between the lines: - The launch reflects a wider marketing pivot: businesses are trying to show up wherever consumers ask questions, not just where they search. - Ben Wright, founder of Risely Marketing, said local businesses cannot rely on traditional SEO alone because customers now find companies through AI-generated answers, social media and multiple digital touchpoints. - That mix of AI search and paid social suggests the agency is selling both discovery and demand capture, which can matter when customers are comparing options before clicking a website.

What's next: - Risely Marketing says it will keep building strategies around changing consumer behavior as AI continues to reshape digital discovery. - The agency plans to focus on sustainable, long-term growth strategies that generate measurable results for clients. - Risely Marketing is available to businesses that want to adapt their visibility strategy across AI search, Google, Facebook and Instagram.