Kennedy Morgan founders release new small-business book

Casey and Maura Zace have launched The Operator Manual, a new book aimed at helping small-business owners better understand cash flow, operations, and long-term planning. The book went on sale Oct. 31 on Amazon in Kindle, paperback, and hardcover editions.

Why it matters: - Small-business owners often know their product or service well but lack the operating skills needed to run a stronger company. - The Operator Manual is built to help owners understand their numbers, improve decision-making, and identify operational weaknesses that can hurt growth. - The book reflects a broader push by Kennedy Morgan Group to give entrepreneurs practical business and financial education.

What happened: - Casey and Maura Zace released The Operator Manual: A Practical Guide to Building a Stronger Business. - Kennedy Morgan Media, LLC published the book. - The book officially launched Oct. 31, 2026. - The book is available on Amazon in Kindle, paperback and hardcover editions.

The details: - The book draws on the authors’ experience building, buying, operating, advising, investing in and exiting businesses. - The content focuses on cash flow, financial performance, profitability, operating cycles, systems, decision-making and long-term planning. - The book encourages readers to examine how operating functions connect inside their own businesses rather than follow one formula for success. - Casey Zace said the goal was to create something practical that helps owners step back, understand their business better and make more informed decisions. - Casey Zace has more than 25 years of experience in business leadership, operations, strategy and entrepreneurship. - Maura Zace is a Certified Public Accountant and co-founder of Kennedy Morgan Advisors. - Maura Zace brings experience in financial management, accounting and business advisory services. - The authors’ perspectives combine operational and financial views of business ownership. - The book also reflects the mission of Kennedy Morgan Group, a family-owned group of businesses focused on building, operating, advising and investing for the long term. - The Operator Manual complements Kennedy Morgan Group’s educational initiative, The Cash Flow CPA, which provides financial resources for business owners. - The book includes the authors’ stories, lessons learned and mistakes.

Between the lines: - The release positions the book as a practical guide rather than a motivational business title. - The emphasis on cash flow and operating discipline suggests the authors are targeting owners who need better visibility into how their businesses actually perform. - The project also supports Kennedy Morgan Group’s broader brand as an operator, advisor and educator, not just an investor.

What's next: - Kennedy Morgan Group is directing readers to the book’s Amazon listing for purchase. - More information about the book and authors is available here. - Kennedy Morgan Group is also promoting its educational resources through The Cash Flow CPA. - The company’s social channels are listed on LinkedIn and Facebook for ongoing updates.